Warning: Extremely Volatile – A Facebook Page Review
Breaking Bad is an Emmy Award winning television series aired on the American Movie Classics Network. The AMC network primary airs films but features a limited amount of original programming. These productions include critically acclaimed series like The Walking Dead, Mad Men and Hell on Wheels. The official web domain and Facebook page dedicated to the Breaking Bad series is exemplary by today’s social networking standards.
Breaking Bad primarily follows protagonist Walter White. White is a high school chemistry teacher living in the heart of New Mexico with his wife and two children. He is diagnosed with stage III lung cancer and given two years to live. White’s medical prognosis, along with his motivation to gain financial security for his family, lead him to the world of methamphetamine production. The series chronicles the journey of an ordinary man in this extraordinary situation.
AMC’s utilization of Facebook as a marketing and networking tool is absolutely outstanding. They effectively maintain a sense of community, and generate hype through the use of social media. Their Facebook page provides videos, interviews, photos, sneak peaks, summaries, forums, games, and longer descriptions involving the series. AMC is extremely dedicated to keeping the Breaking Bad fan base in touch with the characters, directors, and writers involved with the show. They consistently update their domain with new material surrounding the show. AMC also uses Facebook as tool to sway traffic from one page to another. Whether you are surfing ‘The Walking Dead’ or ‘Mad Man’ webpage, a ‘Breaking Bad’ link won’t be too far from you. This is an effective way to generate new viewership.
The American Movie Channel’s Facebook pages are all excellent examples of how to successfully employ the many opportunities social mediums have to offer. AMC possesses a substantial web presence and they have a firm understanding of the benefits social networking has to offer. They continue to impress their followers with frequent, relevant, and free content.
Visit Breaking Bad’s Facebook page at: https://www.facebook.com/BreakingBad