Category Archives: Prompts

Thoughts on Social Media (Revisited)

Over the past four months social media has become a substantial part of my life. I have spent countless hours browsing, researching and writing about countless different social mediums. Generally, I received the different mediums well but I found some a little tedious. I genuinely believe platforms like Linkedin, Facebook and Twitter generate great opportunities. However, I personally think some mediums like Foursquare and Flickr are monotonous.

I guess what I’m trying to say is that I think social media, social expression and having a social outlet via the web are positive things. I just think some mediums do these things a lot more effectively than others. Flickr is great for photographers and people interested in browsing pictures and categorizing them. For people outside that specific niche though, it is pretty useless. Foursquare is good for showing your friends where you are, finding friends and stalking people. I might be old school, but I think that’s kind of scary.

All these mediums allow both independent business’s and large corporations to connect with there costumer base, which is generally seen as a good thing. They allow regular people to connect with their friends, family and colleagues. They give opportunities for people with similar interests to make connections. However the different levels of effectiveness in these mediums is overt. Facebook added a Foursquare type application inside of it called places and has millions more photos than Flickr. The general usefulness of Facebook or Linkedin in comparison to Flickr and Foursquare is not even debatable.

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Thoughts on Flickr and Buhduh’s Photography

When this assignment was handed to us, I had no idea what Flickr was. After spending a few hours on the site, I honestly grew to enjoy the content. The content on the network is posted by people from all walks of life. From the tourist with a Nikon to legitimate professional photographers. It is unique in that anyone regardless of skill or ability is able to get involved and be recognized. Programs like Instagram for mobile phones have really helped photo sharing networks by making it extremely simple for anyone to take an aesthetically pleasing picture.

Buhduh’s Flickr page consists of mainly original content. His photos have a large variety of different subjects but he is primarily posting travel related photos and vintage audio equipment pictures. I decided to pick him more based on the pictures of his vintage equipment. There are pictures of vintage turntables, receivers, radios, tube amps as well as a variety of more unique items. Buhduh’s eye for making these items look good in a picture is very well established. His photos of his travels are also incredible.

Buhduh. Turntables. 2011. Flickr

Realistically, I don’t see Flickr having real longevity in the world of social media. This is because platforms such as Facebook have much more photo sharing activity. Flickr is great to kill time on. However the fact is that Facebook has million more users, pictures going up, applications and content on it already. I truthfully can’t see Flickr thriving, much less surviving.

URL to Buhduh’s Flickr Account: http://www.flickr.com/photos/bede/

Warning: Extremely Volatile – A Facebook Page Review

Warning: Extremely Volatile – A Facebook Page Review

Breaking Bad is an Emmy Award winning television series aired on the American Movie Classics Network. The AMC network primary airs films but features a limited amount of original programming. These productions include critically acclaimed series like The Walking Dead, Mad Men and Hell on Wheels. The official web domain and Facebook page dedicated to the Breaking Bad series is exemplary by today’s social networking standards.

Breaking Bad primarily follows protagonist Walter White. White is a high school chemistry teacher living in the heart of New Mexico with his wife and two children. He is diagnosed with stage III lung cancer and given two years to live. White’s medical prognosis, along with his motivation to gain financial security for his family, lead him to the world of methamphetamine production. The series chronicles the journey of an ordinary man in this extraordinary situation.

AMC’s utilization of Facebook as a marketing and networking tool is absolutely outstanding. They effectively maintain a sense of community, and generate hype through the use of social media. Their Facebook page provides videos, interviews, photos, sneak peaks, summaries, forums, games, and longer descriptions involving the series. AMC is extremely dedicated to keeping the Breaking Bad fan base in touch with the characters, directors, and writers involved with the show. They consistently update their domain with new material surrounding the show. AMC also uses Facebook as tool to sway traffic from one page to another. Whether you are surfing ‘The Walking Dead’ or ‘Mad Man’ webpage, a ‘Breaking Bad’ link won’t be too far from you. This is an effective way to generate new viewership.

The American Movie Channel’s Facebook pages are all excellent examples of how to successfully employ the many opportunities social mediums have to offer. AMC possesses a substantial web presence and they have a firm understanding  of the benefits social networking has to offer. They continue to impress their followers with frequent, relevant, and free content.

Visit Breaking Bad’s Facebook page at: https://www.facebook.com/BreakingBad

Don’t think twice, it’s alright?

Managing ones online reputation can be a daunting task. Going out with colleagues, having a bit too much to drink, or having an opinion someone doesn’t agree with can now destroy an entire career, and/or degrade everything a person has ever worked to accomplish. Censorship and self-regulation is a strong part of any individual’s or business’s daily routine in our society of political correctness. If these entities expect to be successful, they must remain neutral and indifferent while using social networks and other mediums. Due to the potential backlash surrounding social media, it is completely understandable why people and companies alike are frightened of a negative online reputation.

The story of someone’s life being flipped upside down for the worse because of a poor decision on Facebook or Twitter has been told a thousand times. A person writes a contemptuous message about their job online, only to find that they have no job the next day because their employer has read the message. It can’t be stressed enough how important it is to recognize the content you are posting, and the intended and unintended effect it may have on your peers. The age of an anonymous internet is dead and what you post and write online follows you forever.

That being said, the obsession with reputation today is seen by some as a human fault. This paranoia by masses of people over how they are perceived by others can be incredibly destructive to the ego of any individual. Investing a great deal of thought and time into a project or opinion, and then having your audience or consumers reject it can destroy a person’s sense of self. This is especially true in the world today where one’s reputation can be can be lost without deserving, simply manufactured and often goes without merit.

Reputation management has been a part of society since the dawn of civilization. Whether it is right or wrong, people will judge you based on every single decision and action you make in life and there is no getting away from it, not even online. Opportunities can be squandered because of a foolish decision on the web. All in all, it can be said that people will get a more realistic and sincere online experience when people think twice about what they say.  Maybe Bob Dylan was wrong on this one folks.

Personal Branding

The timeless concept of personal branding describes how we market ourselves to the world around us.  Branding is becoming increasingly important to maintain relevance in the fast paced world of social media and business today.  It allows a person to market themselves to a specific demographic, provides a means of expression, and offers a medium to connect with like-minded entrepreneurs.

This year alone, each of us will be barraged with approximately 3300 emails.  Even more astounding, is that by the time a child reaches legal status today, they will have watched and listened to well over one million commercials.  With this disturbing lack of time, comes an increased importance in the process of personal branding.  Today individuals and businesses must lure in their demographics with creative, intriguing, and engaging material and productions.  Otherwise they will simply move onto something more attractive to their interests.

Each individual, business, and institution has its own personal brand and it follows us wherever we go.  Within five seconds of meeting someone, their opinion has changed about us eleven times.  This means that the future of our encounter could be sealed before even speaking a word.  Everything from the clothes we wear, to our body language, to the way we interact with other people is influencing our personal brand.  It is a collection of other people’s impressions of us.  This means that how we market ourselves, is far more significant than our own opinion, product, service, price, and intelligence.  However, these obviously play a role in the overall branding process.

When it comes to my own personal brand; it is incredibly difficult to illustrate.  Thinking of myself as a commodity rather than a human being makes my stomach turn.  That being said, I think my brand is subconsciously marketed to laid back, mellow, and honest people.  My blog tries to educate on American Delta blues music and it reviews social media outlets.  The blog prides itself on personal honesty, regardless of whether that honesty is politically correct, or socially acceptable.  With so much processed bubblegum bullshit in today’s world, the ‘Media, Melody and Man’ blog is a place for people to find refuge.

At the end of the day, people will purchase our ideas and personality, long before they`ll buy our merchandise or services.  Personal branding allows people and companies alike to make an emotional connection with their target audience.  With the networking capabilities offered in today’s society, it is now possible for small personal companies and multinational corporations alike to engage and reach out to their audience in dozens of unique fashions.    This recent metamorphosis has truly revolutionized the world of personal branding.

Outlaw Radio – A Twitter Review

Outlaw Radio is a media outlet with the sole function of playing legitimate underground roots, rockabilly, bluegrass, blues, and folk music.  It is based out of Chicago, Illinois.  They pride themselves on their ability to provide news, opinions, concert and album reviews, artist profiles, and music history. It also includes a few segments bashing the state of pop-country.  Their Twitter account is a loose imitation of their web domain, but it offers a social medium that their website does not.  It is a very effective tool for staying in touch with the community and individuals abroad.

The station has a strong understanding of the benefits social media sites.  Outlaw Radio is extremely keen on the networking capabilities of Twitter.  They also keep in contact with musicians, producers, and other big names involved in their field.  They are also very invested in the promotion of local events in the Chicago area via Twitter.  The concert and album information on their Twitter account is extremely short.  This is due to the 140 character limit on posts.  Although it is still effective in generating exposure where there otherwise would be none.

Overall, Outlaw Radio is a company that vividly grasps the concept of the DIY promotion style that Twitter grants.  They have a strong following in their community and have built it by themselves from the ground up.  Being only four years old, it is incredibly how prosperous this station has been.  It is fairly safe to say that without social mediums like Twitter, this growth would not have been nearly as abundant.

Follow Outlaw Radio Chicago on Twitter: https://twitter.com/#!/OutlawRadioChi